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How to Write a Blog Post (And Why You Should Be Doing It!
You may be wondering why you should invest time and energy in creating blog posts. What’s in it for you? Aren’t natural search results enough? Do you really need an entire piece of content to explain the benefits of your product or service? And who would want to read a blog post anyway? Based on current stats, there are about 1.19 billion active monthly users of blogs worldwide, with 85% of them reading blogs on mobile devices. Knowing this, as well as the fact that anyone interested in your business will look for information about you online, as well as the fact that Google prioritizes websites with fresh and updated content – it becomes apparent that investing time and energy in writing blog posts will bring you many benefits.
Create an Expert Brand
The most important reason to start blogging is to build an expert brand around your business. This will help your customers identify you as a company with a lot of knowledge behind your product or service. If a customer experiences positive results from your product, they will be more likely to become long-term customers if they feel like you are an expert in your field. It’s important to note that “expert” doesn’t necessarily mean you have decades of experience in your field. It simply means that you have more knowledge than the average person in your industry. To create an expert brand, you have to do two things: Create useful content and be yourself.
Grow Your Audience
Another great reason to start blogging is to grow your audience by creating content that is valuable and engaging. Growing your audience is an important part of any marketing strategy. The larger your audience is, the more influence you have over them and the more ways you have of monetizing your business and increasing your profits. By creating blog posts that inform and engage your audience, you will be growing your audience and actively seeking to acquire new customers. By choosing a topic that is relevant to your industry and your product or service, you will naturally attract the type of people who are interested in your product and are in the market for what you have to offer. When you build an audience, you create the potential to monetize off of that audience in the future by selling your products and services to them. You can also use your blog to build your email list so that you can create a direct line to your customers and prospects.
Create Quality Content
Creating quality content is another major benefit of blogging. To rank well in search engines, a website must have unique and engaging content that is relevant to the person who is searching for what you have to offer. But, the thing is, it’s really hard to create engaging content that is relevant to your product or service. This is where blogging comes in. By creating content that is interesting, engaging, and informative, you are creating a valuable resource for your audience. This keeps them coming back to your website, which helps you rank higher in search results and drives more traffic to your website. By creating useful content of high quality, you are also showing Google that your website has value and is worth being on the front page of their search results.
Show Off Your Expertise
Another great reason to start blogging is to show off your expertise in your industry. As you create content and grow your audience, you will be allowed to show off your knowledge and skills. By showing off what you know, you will help customers make better decisions about the products or services they are looking for. You will also help them understand the features and benefits of what you have to offer. This can help customers make an informed decision about the product or service they are interested in purchasing. By showing off your expertise and providing value to your customers, you will help them feel more confident in their purchase decision. By showing off your expertise, you can also help to build your reputation and improve your company’s reputation in the industry.
Drive Prospects to a Landing Page
Another reason you should start blogging is to drive more traffic to your landing pages. By creating content that is engaging and helpful, you can drive more traffic to your landing pages. You can also use your blog posts to link back to relevant content on your website. You can link to your homepage, your product or service pages, or anything else that is valuable and helpful to your customers. By linking back to your website, you are driving more traffic to your website and helping Google know that your website is valuable and should be ranked higher on their search results. By driving more traffic to your pages, you are increasing the potential for sales and turning more website visitors into customers. By linking back to your landing pages, you are directing traffic to pages where you can collect emails and sell more products or services to your customers.
Conclusion
Blogging is incredibly valuable for any company or business looking to expand its reach and engage with more customers. By investing time and energy into blogging, you will create an expert brand, grow your audience, create quality content, show off your expertise, and drive more traffic to your landing pages. Overall, blogging is a great way to expand your business and engage with more customers. Now that you know why you should be blogging, all that's left to do is start writing!\