1. What is content marketing?
Content marketing is simply put the marketing of information. In essence, it's just putting your product out into the world, and letting people find it...and buy it!
2. Why do we need content marketing?
As mentioned before, any business should have a website if they want to market itself. But having a site isn't enough anymore. You now need to use different methods to get visitors to your site. Because of this, content marketing is extremely useful. As a business owner, you know how valuable your time is. By using content marketing, you won't have to spend hours each day trying to attract customers.
3. Benefits of content marketing
There are many advantages to content marketing. Here are three benefits that I think are the most important:
a) Increase traffic
When you're working hard to build links and increase SEO, you'll notice some good results in terms of traffic. However, once you start producing quality content, you'll see even better results. Having high-quality content means more search engine visibility, which means increased traffic from keyword searches.
b) Build trust
If you're looking for ways to build trust with your potential clients, then you should consider investing in content marketing. Your audience trusts companies that produce great content over those that don't. If you're not creating quality content, then your company may lack credibility.
c) Position yourself as an expert
An expert has something to offer beyond what others do. An expert is someone that has knowledge about his/her field. People rely on experts for advice, and when you provide relevant and helpful content, you'll become an expert. And being an expert gives you a position in your industry, which allows you to make money without competing with others.
Create quality content.
It’s not always about how many people you reach. It’s about building trust and credibility with your audience. You don't need to reinvent the wheel to create great content. Quality over Quantity! Be sure to create high-quality content while still meeting your goals. If you're aiming for quantity, you might end up sacrificing quality...but if you strive for quality first, you'll never go wrong.
Promote your content.
You've created some awesome content. Now what? There are a few different ways to promote content, but I'm going to focus on two: Social Media & Content Marketing Software...
Engage with your audience.
Your content didn't just magically appear on earth. People were involved. So get out there and talk to them -- directly. Let them know that you're here and you're listening. Most importantly, let them know that you care.
Cannabis, the green leafy substance known as marijuana, has been around since ancient times. It was and still is commonly used to treat medical conditions and as a recreational drug. However, due to its illegal status throughout much of the world, research involving cannabis is lacking. In fact, most scientific literature on cannabis consists of anecdotal evidence only.
The history of cannabis use dates back at least 8,000 years, long before the emergence of modern society. Evidence suggests that it was cultivated as early as 6,000 B.C., eventually becoming widely consumed among indigenous peoples across Africa and Asia. Today, cannabis is widely grown worldwide to provide fiber for paper, oils for food, medicine, and fuel, and seeds for planting.
In the United States alone, an estimated 75 million Americans have tried cannabis, and roughly 22.8 million have smoked pot. Despite being legal in 23 states, marijuana remains illegal under federal law and according to the government, is considered a Schedule 1 controlled substance—a category that includes substances defined as having no accepted medicinal value and a high potential for abuse. Despite these restrictions, many scientists believe that the human body produces cannabinoids naturally (endocannabinoids), serving to regulate physiological processes including pain perception, appetite, mood, memory formation, and immune system regulation.
Today, the cannabis industry is worth $10 billion and continues to grow rapidly. Cannabis cultivation requires relatively little maintenance, making it ideal for home gardens and small farms. Commercial cannabis production, however, often relies heavily on pesticides and synthetic fertilizers because of the need for high yields. Due to the lack of research, however, concerns remain regarding the safety of using pesticides and fertilizers containing heavy metals.
Growing marijuana plants indoors may require less space than outdoor ones, and provides added benefits such as control over the environment, low cost, and ease of transportation. Indoor growers also avoid exposure to insects and diseases. Since indoor grow to produce smaller amounts of weed, they require less electricity and water than their outdoor counterparts.
Several factors affect both the amount of cannabis produced per square foot and the yield per plant. These include lighting, air quality, temperature, humidity, nutrition, and genetics. Growers should monitor all of these variables closely, and adjust accordingly. A good rule of thumb is to maintain optimal temperatures of 70°F and 85% relative humidity.